Description :

Ace Land Border Collies
A fraudulent website is displayed offering Border Collie puppies for sale, marked clearly with the red text "SCAM" to warn readers. The layout imitates a professional breeder site with a top navigation menu containing sections such as Home, About Us, Available Puppies, Pet Transportation, Success Stories, and Get in Touch. At the center, the page highlights details on how to contact the seller, showing a phone number (850) 631-3784 for calls or texts and an email address info@acelandbordercollies.com

Below the contact section, three puppies are listed with photographs, names, ages, genders, and prices. "Ralph," a male puppy eight weeks old, is priced at $700. "Charley," a female, also eight weeks old, is priced at $800. "Bailey," another male, eight weeks old, is listed for $700. Each puppy is shown in a visually appealing photograph, designed to build trust and emotional connection. The prices appear consistent and affordable, which is a classic sign of an online pet scam where high-demand breeds are advertised at too-good-to-be-true rates.

The website design deliberately mimics legitimacy. It includes multiple sections and structured content to appear authentic, while in reality, the puppies shown are not available for purchase. Scammers often use stolen stock photos or images from other breeders and recycle them across fraudulent websites. They rely on unsuspecting buyers sending upfront payments, usually through irreversible methods such as wire transfer, Zelle, or gift cards. Once payment is made, the scammer disappears and no puppy is delivered.

The red "SCAM" label placed prominently across the page serves as a warning. It emphasizes that the entire site is fraudulent and should not be trusted. This warning protects viewers from engaging further or falling victim to the scheme. The site demonstrates typical hallmarks of a scam: generic email domains, low pricing, unverified breeder information, and no evidence of real puppies.

This example highlights how online fraud operations attempt to exploit emotions and urgency around pet adoption. Recognizing warning signs such as unrealistic prices, lack of physical location, and refusal to provide live proof of the animals is essential. Users are advised to always verify breeders through trusted associations, conduct video calls, and never transfer money to strangers.